Audience Contribution by Data Type
Top Predictive Factors
| Top Predictive Factors | |
|---|---|
| Data Attribute | Data Category |
| [[s.attribute ]] | [[s.category]] |
| TruAudience® Score | Index | Result | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| [[a.score]] | [[a.average |number:2]] | Most Likely to Drive KPIs | High Likelihood to Drive KPIs | Below-average Likelihood to Drive KPIs | Unlikely to Drive KPIs | |||||||
| ID : [[gains_data.id]] | Name : [[gains_data.tsid]] | Date Added : [[gains_data.date_added |date]] | AUC : [[gains_data.auc|number:4]] | Cutoff : [[gains_data.cutoff]] | KS Score : [[gains_data.ks|number:2]] | Total Goods : [[gains_data.total_goods]] | Total Bads : [[gains_data.total_bads]] |
| Predicted NO | Predicted YES | ||
|---|---|---|---|
| Actual NO | [[model_details.full.true_negative |number]] | [[model_details.full.false_positive |number]] | [[model_details.full.true_negative + model_details.full.false_positive |number]] |
| Actual YES | [[model_details.full.false_negative |number]] | [[model_details.full.true_positive |number]] | [[model_details.full.false_negative + model_details.full.true_positive |number]] |
| [[model_details.full.true_negative + model_details.full.false_negative |number]] | [[model_details.full.false_positive + model_details.full.true_positive |number]] |
| Accuracy : [[model_details.full.accuracy |number:2]] | Specificity : [[model_details.full.specificity |number:2]] |
| True Positive Rate : [[model_details.full.true_positive_rate |number:2]] | Precision : [[model_details.full.precision |number:2]] |
| False Positive Rate : [[model_details.full.false_positive_rate |number:2]] | Prevalence : [[model_details.full.prevalence |number:2]] |
| Score | [[(details==1)?'Smoothed ':'']] Good | Bad | % Good | % Bad | Cume % Good | Cume % Bad | [[(details==1)?'Smoothed ':'Raw ']] Efficiency | [[(details==1)?'Smoothed ':'Raw ']] Cume Efficiency | Cume Accuracy % |
|---|---|---|---|---|---|---|---|---|---|
| [[g.score]] | [[((details==1)? (g.good_smoothed|| g.good): g.good)|number:2]] | [[g.bad|number:2]] | [[g.percent_goods|number:2]] | [[g.percent_bad|number:2]] | [[g.cume_percent_goods|number:2]] | [[g.cume_percent_bads|number:2]] | [[((details==1)? (g.efficiency): g.raw_efficiency)|number:2]] | [[((details==1)? (g.cume_efficiency_smoothed ||g.cume_efficiency): g.cume_efficiency)|number:2]] | [[g.cume_percent_accuracy|number:2]] |
| [[message]] |