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Audience Contribution by Data Type

Top Predictive Factors

Top Predictive Factors
Data Attribute Data Category
[[s.attribute ]] [[s.category]]
TruAudience® Score Index Result
[[a.score]] [[a.average |number:2]] Most Likely to Drive KPIs High Likelihood to Drive KPIs Below-average Likelihood to Drive KPIs Unlikely to Drive KPIs
ID : [[gains_data.id]] Name : [[gains_data.tsid]] Date Added : [[gains_data.date_added |date]] AUC : [[gains_data.auc|number:4]] Cutoff : [[gains_data.cutoff]] KS Score : [[gains_data.ks|number:2]] Total Goods : [[gains_data.total_goods]] Total Bads : [[gains_data.total_bads]]
Predicted NO Predicted YES
Actual NO [[model_details.full.true_negative |number]] [[model_details.full.false_positive |number]] [[model_details.full.true_negative + model_details.full.false_positive |number]]
Actual YES [[model_details.full.false_negative |number]] [[model_details.full.true_positive |number]] [[model_details.full.false_negative + model_details.full.true_positive |number]]
[[model_details.full.true_negative + model_details.full.false_negative |number]] [[model_details.full.false_positive + model_details.full.true_positive |number]]
Accuracy : [[model_details.full.accuracy |number:2]] Specificity : [[model_details.full.specificity |number:2]]
True Positive Rate : [[model_details.full.true_positive_rate |number:2]] Precision : [[model_details.full.precision |number:2]]
False Positive Rate : [[model_details.full.false_positive_rate |number:2]] Prevalence : [[model_details.full.prevalence |number:2]]
Score [[(details==1)?'Smoothed ':'']] Good Bad % Good % Bad Cume % Good Cume % Bad [[(details==1)?'Smoothed ':'Raw ']] Efficiency [[(details==1)?'Smoothed ':'Raw ']] Cume Efficiency Cume Accuracy %
[[g.score]] [[((details==1)? (g.good_smoothed|| g.good): g.good)|number:2]] [[g.bad|number:2]] [[g.percent_goods|number:2]] [[g.percent_bad|number:2]] [[g.cume_percent_goods|number:2]] [[g.cume_percent_bads|number:2]] [[((details==1)? (g.efficiency): g.raw_efficiency)|number:2]] [[((details==1)? (g.cume_efficiency_smoothed ||g.cume_efficiency): g.cume_efficiency)|number:2]] [[g.cume_percent_accuracy|number:2]]
[[message]]